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VaultSale

Crypto startup with a rebranding logo and website enhancements with a challenging unique color scheme

VaultSale
Project Type

UX, Branding, Video, UI, Research

Tools

Illustrator, Premiere Pro, Photoshop, Figma, After Effects, Adobe Express

Client

VaultSale

Year

2021

Problem

Role

Solution

Testing Insights

 

Terms

Create Token vs Mint Token

Create Launchpad vs Create Fairlaunch

 

Bug notes

·         Slower load times on Mac/Safari

Pages

 

Forge/create “Mint Token”

 

Problems

·         Total Supply – understanding

·         After you mint a token, where does it go?

·         After minting, now what?

·         don’t know what free certificate is but it sounds cool and official.

Suggestions

·         After >Submit – expectation to show confirmation success page with token’s info and address, or to take you to section with all your tokens.

·         Error message showing what symbols are taken

 

 

Launch/create “Create Launchpad”

Problems

·         Difference between “create launchpad” vs” create fairlaunch”

·         Step 1. Users reported confusion about where to get their token address

·         Difference between “Contract ID” vs “Token Address”

·         Where do I choose the blockchain?

·         All Steps. Submit and Start Over buttons are not consistent size (Alex)

·         Step 2. Majority of users had no idea what to put in Step 2. “I don’t know what you’re asking for”  “I’m confused”

·         Step 3. Some users reported being unsure if they should continue if they did not have socials ready. “Are these optional?”

·         Step 3. 2 users reported not being sure about image hosting requirements for Logo URL

·         Step 4. 7/8 testers did not understand that they needed to type “I AGREE”

Suggestions

·         Step 1. Expectation that token address would have a drop down contextual menu available from the token address field to choose from tokens you have minted on the system.

·         All Steps. Helper text in field (Alex)

·         Step 3. Post image dimension requirements and file type

·         Step 3. Dislike Discord. Add twitter.

·         Include a “what you need to get started” check list prior to Step 1 so people have a chance to get the socials before starting this process and potentially abandoning at Step 2.

·         Step 4. Include liability agreement releasing Vaultsale from liability.

·         Step 4. Be able to edit any information above without having to start over completely.

·         Use full name “Liquidity Locker” as opposed to “Locker”

·         Last step after confirmation should be a “Launch” step (Alex)

 

Positive Feedback

·         Step 3 received a positive response about the ability to add socials

Lock/create “Lock Token/LP”

Problems

·         What is the unit for “amount”? Is it monetary or token units?

·         Amount of number of tokens to be locked out of my initial supply?

·         Calendar colors not on brand (Alex)

Suggestions

·         A blanket option to lock based on a number of days, as opposed to choosing a different date. (30 days, 60 days, 90 days) etc.

·         Suggested Locking percentage

Positive “Feedback

·         I like the calendar

Leaderboard

Positive Feedback – General

·         Lots of clicking on “view guide”

·         Positive response to pre-filled helper text in fields

·         People like the logo (yay!)

 

Negative Feedback – General

·         Dislike color scheme “too intimidating”

Suggestions – General

Option for light/dark mode






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