Bill Groves Data Strategy
Bestpoke iconography, motion graphics, and back plate for an executive's data strategy training video.
Project Type
Video, Motion Graphics, Post-Production, Graphic Design
Tools
Illustrator, Premiere Pro, After Effects
Client
Walmart
Year
2021
Problem
Create custom asset collection and motion graphics for a financial video
Role
I worked with a team of 5 that included a director, videographer, audio designer, content writer, and myself
Solution
Full asset creation that incorporated the branding desires of the client
This was a highly collaborative project where I worked closely to have every step reviewed by major stakeholders and held ideation sessions with the team.
Branding
Please note, that this was a client requested deviation from Walmart corporate branding. The colors you see here at the time were popular in a few executive videos. Some assets depicted may have the hues adjusted because of how colors change in final renders with effects.
Script Review
I was brought in after the first few initial script revisions. After taking look at the script, I pitched a few ideas for how we could streamline the video visually and thematially. Working collaboratively with the Content Designer, Director, Content Manager, we revised the script and got enthusiastic sign-offs every step of the way.
Icon Asset Design
I used a grid to redesign some of the symbols so that they would follow a cohesive structure. I wanted them to follow a traditional icon structure so that, if necessary, they could be re-used as a true icon in other places.
Backplate Video
This is an example of one of the 4K backplate loops that I created. I no longer have copies of the all of the backplates, but they can be seen playing on the screen behind Bill.
Motion Graphics
I created multiple scenes for the concepts the Bill was narrating
After I received the first cut, I re-timed the animations to match the VO (see final video for timing)
I also created a custom lower-thirds mogurt that could and can be used for future projects.